AI by EDM is an AI architecture firm operating as part of Easy Data Marketing, based in the United Kingdom. We design, build, and deploy bespoke AI systems — including generative AI, agentic systems, and intelligent automation — for businesses.
Data Controller: Easy Data Marketing (trading as AI by EDM) · 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom · contact@easydatamarketing.com
This Privacy Policy explains how we collect, use, store, and protect personal data when you visit our website or engage with our services. It applies to website visitors, enquirers, and clients.
When we build AI systems for clients, we may process personal data on their behalf as a Data Processor. This is governed by a separate Data Processing Agreement (DPA) with each client.
| Purpose | Description |
|---|---|
| Responding to enquiries | To reply to messages, assess project fit, and provide information about our services |
| Delivering services | To build, test, and deploy AI systems as agreed in client contracts |
| Project communication | To keep clients updated on project progress and decisions |
| Improving our website | To understand how visitors use our site and improve user experience |
| Legal compliance | To meet our obligations under applicable law |
| Marketing communications | To send relevant updates where you have consented or we have a legitimate interest |
We do not sell your personal data to any third party under any circumstances.
Under UK GDPR, we rely on the following lawful bases:
| Basis | When We Use It |
|---|---|
| Contractual necessity | Processing required to deliver services you have engaged us for |
| Legitimate interests | Analytics, website security, and business development communications with prospects where our interests do not override your rights |
| Consent | Marketing emails and optional cookies where you have opted in |
| Legal obligation | Retaining financial records or responding to regulatory requests |
As an AI architecture firm, we build systems that may process personal data. The following principles apply to all AI projects we undertake:
If you are a client and want to understand how personal data is handled within a specific AI system we have built for you, please refer to your Data Processing Agreement or contact us directly.
We use the following categories of third-party services which may process personal data:
Each provider is subject to their own privacy policy and data processing terms. We only use providers who offer adequate data protection safeguards.
Where AI model providers process personal data as part of building client systems, appropriate data processing agreements are in place.
Some third-party providers, particularly AI model providers, may transfer and process data outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place, which may include:
You may request details of the specific safeguards in place by contacting us.
| Data Type | Retention Period |
|---|---|
| Enquiry and contact form data | 2 years from last contact |
| Client contract and project data | 6 years (Limitation Act 1980) |
| Financial and billing records | 7 years (HMRC requirement) |
| Marketing consent records | Until consent withdrawn, then 1 year |
| Website analytics data | 26 months (Google Analytics default) |
| Client data processed for AI systems | Deleted upon project completion unless contractually required otherwise |
Under UK GDPR, you have the following rights regarding your personal data:
To exercise any right, contact us at contact@easydatamarketing.com. We will respond within one calendar month.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your data lawfully.
Our website uses cookies. Please refer to our Cookie Policy for full details of the cookies we use and how to manage your preferences.
Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If you believe a child has submitted personal data to us, please contact us and we will delete it promptly.
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. Updates will be posted on this page with a revised effective date. We encourage you to review this page periodically.
For significant changes, we will notify active clients directly by email.
AI by EDM (part of Easy Data Marketing)
71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
United Kingdom
Email: contact@easydatamarketing.com