AI systems, by their nature, can produce outputs that are incorrect, incomplete, biased, or unexpected. This disclaimer explains the inherent limitations of AI technology and the responsibilities that come with using AI systems designed, built, or deployed by AI by EDM.
AI systems — including those based on large language models (LLMs), machine learning, and other AI techniques — do not "know" information in the way humans do. They generate outputs based on patterns in training data and contextual inputs.
As a result, AI outputs may:
No AI system built by AI by EDM should be treated as a definitive, error-free source of information or decision-making without appropriate human review.
AI systems we build do not constitute and must not be used as a substitute for professional advice in any regulated domain, including but not limited to:
Where AI systems are built to assist in regulated domains (such as the PLAB 2 medical education agent), they are designed as decision-support and learning tools only, not as replacements for qualified professional judgement.
Clients who deploy AI systems built by AI by EDM are required to maintain appropriate human oversight of those systems. This means:
This requirement is particularly important for AI systems operating in healthcare, finance, legal, HR, or any other regulated or sensitive domain.
Under the UK's evolving AI regulatory framework, organisations deploying AI in certain high-risk contexts may have additional legal obligations. You are responsible for understanding and complying with all regulations applicable to your use of AI.
AI systems learn from data. The quality, diversity, and representativeness of that data directly affects the quality and fairness of AI outputs.
Clients are responsible for monitoring deployed AI systems for bias or discriminatory outcomes and taking corrective action where identified. AI systems must not be used to make decisions that unlawfully discriminate against individuals under the Equality Act 2010 or applicable law.
Many AI systems we build incorporate foundation models from third-party providers such as OpenAI, Anthropic, Google, and others. We are not responsible for:
Clients should familiarise themselves with the terms of service of any third-party AI models incorporated into systems built for them.
AI systems may be subject to adversarial attacks including prompt injection, jailbreaking, data poisoning, and other techniques designed to manipulate AI behaviour. We implement reasonable security measures during system design, but:
AI by EDM shall not be liable for any loss, damage, or harm arising from:
Our liability is further governed by the Terms & Conditions.
The regulatory landscape for AI is evolving rapidly in the UK and internationally. Clients are responsible for:
We will use reasonable endeavours to build systems that support regulatory compliance, but we cannot guarantee compliance with regulations that may change after system delivery.
If you have questions about this disclaimer or the AI systems we build, please contact us at contact@easydatamarketing.com